Mass Media and Psychology: The relationship between the human behavior and mass media - Nerdynaut
Communication is the movement of information from one place to another place. This can happen in a personal or a public manner. Media psychology is the branch of psychology that focuses on the interaction of human behavior and media and technology. Media psychology is not restricted to mass media or media content; it includes all forms of mediated communication and media technology-related behaviors, Much of the research that would be considered as 'media psychology' has. In any communication, there is a sender and a receiver. The sender What is the difference between Communication Studies and Social psychology? . What is the relationship between sociology and mass communication students?.
Furthermore, psychology is used to make the information more attractive to the receivers. Some sectors in mass media are continuously integrating to psychological theories namely, Advertising, Politics, Entertainment, Journalism, and Culture.
Mass media is the circulatory system of the body that is called as Advertising or Marketing. Marketing is a very strategic process for business as compared to its other operations.
To be more strategic, marketers use psychology and target most ideal audience to their business by preparing their ads more interactive with their consumers. The facts that are collected from consumers can drive business to choose the most suitable mass media for their promotional campaigns and those facts also help to make marketable concepts for business promotions. Politics is one of the best examples where mass media and psychology are inter-related.
This fact has been again practically proved from the result of presidential election United States in Because of that, politicians try to share their personal vision and show their personalities using mass media like television interviews, social media, and websites. This media-psychological integration has made the duties of politicians more difficult and competitive.
Entertainment is an activity where the psychological strategies are used to communicate with people using mass media. Referring to Shrum, Sangalang said that new media landscapes have been introduced to television, movies, and games.
Those new trends drive artists to do artistic creations which are centralized to complexity by going beyond the enjoyment. Because of that, the artistic creations should be casted to mass media with a psychological complexity. Nowadays, psychological strategies are being used in music videos, movies and tele-drams are used to destroy good cultural beliefs of the society.
Journalism is another perfect example that influences the psychological behavior of people through mass media. This can be due to the violation and unauthorized activities in the society.
It is evident that Journalism which is happening through mass media is affecting the psychological soul of humans.
Communication - The psychology of communication | francinebavay.info
Psychology and mass media are the keys to promote the cultural perspective of a civilization. Today's media psychologists study both legacy and new media forms that have risen in recent years such as cellular phone technologythe internetand new genres of television.
Media psychologists are also involved in how people are impacted and can benefit from the design of technologies such as augmented reality AR and virtual reality VR and mobile technologies, such as using VR to help trauma victims.
Media psychologists also draw upon developmental and narrative psychologies and emerging findings from neuroscience. The theories and research in psychology are used as the backbone of media psychology and guide the discipline itself. Theories in psychology applied to media include multiple dimensions, i.
Sensory Psychology, semiotics and semantics for visual and language communication, social cognition and neuroscience are among the areas addressed in the study of this area of media psychology. A few of the theories employed in media psychology include: Affective disposition theory ADT [ edit ] Main article: Affective disposition theory The concept of affective disposition theory is used to differentiate users' perspectives on different forms of media content and the differences within attentional focus.
Rather that the mediated stimuli are reshaped into imagery and memories of the user in order to run the simulation. It explains why the user is able to form these experiences without the use of technology, because it points to the relevance of construction and internal processing. This idea potentially offers a more conceptual connection that points to presence.
The activity of playing exhibits consistent results to the use of entertainment objects. This theory states that play is a type of action that is characterized by three major aspects: It implies a change in perceived reality, as players construct an additional reality while they are playing.
It is frequently repeated. The psychological theory of play is based upon the explanations given by eminent people such as StephensonFreudPiagetand Vygotsky. The theory is based on how an individual uses media for their satisfaction and how media changes within a person's life according to its contents. Play is used for pleasure and is self-contained. People are influenced by media both negatively and positively because we are able to relate to what we see within the environment.