The Role of Mass Media in Socialization | Jack Lam - francinebavay.info
Our social relations help us in forming our individuality and sense of self towards others. process whereby we learn and internalize the values, beliefs, and norms of It is a fact that the role of mass media as agents of socialization has been. Free Essay: Mass media as an agent of Socializations According to the Socialization is the process in which a child learns how to behave in. The effect of mass media on the socialization process of children will also be a the correlation between the mass media, socialization and children each of.
Today, with the advancement of technology and the rapid growth of media outlets, interaction amongst individuals are not what it once was.
We now spend much more time on our electronic gadgets, namely our computers, televisions, tablets and of course, our smartphones. With the average teenager spending more than 10 hours consuming media each day, mass media is arguably becoming the most potent agent of socialization in our society today. Mass media, which now includes Internet sources such as new sites, Twitter, Facebook, Instagram and a myriad of new mediums, was previously just newspapers, magazines, television, radio and billboard ads.
Regardless of the changes in platform, none of these media sources are avoidable. The rest is worked and reworked deep within the recesses of the brain. So, if mass media is shaping our identities, forming our thoughts and teaching us how to act, what messages are they sending to the consumers of America?
Living in a society where we are almost always consumed by electronic devices, Internet media such as online newspapers, magazines, Facebook posts and even celebrity tweets are becoming the main source of information for the younger generations and older generations alike.
A recent study by Tecmark, a marketing agency based in London, has discovered that the average user in the UK picks up their phone more than 1, times a week. What does it tell you about our society when a girl taking her hair out of a ponytail receives more media coverage than a virus that threatens the health of the entire world?
Discussing the Role of Mass Media in Socialization | Sociology
I see it changing the women and girls around me, constantly striving to be thinner and thinner, to fit the narrow definition of beauty that is marketed to them by the media. I will admit, when I used to think about gender inequality, I always thought that these women are just reading into things too deeply.
Aside from the main characters, the setting and problems discussed on the article or television show could also determine who the intended audience of the mass media is. It is a fact that the role of mass media as agents of socialization has been both strengthened and changed by the modernization of the world. Technology had increased the spread of mass medias reach. People spend most of their time in touch with the world through the different forms of mass media.
Sometimes, the time allotted to other agents of socialization is even sacrificed just to give time to the usage of mass media. Television shows and movies today dominate culture as the kind of life they portray easily dictates what will be reality. The number of people who depend on what they watch in the television, hear from the radio, or read from the internet, is increasing rapidly because of the help of modern advancements. More time is given to mass media use, and greater proportions of that time is dedicated to entertainment.
To keep people entertained means that the form of mass media is successful in gathering supporters, and hence, profit also. Mass media, after all, has also a business side.
Some of the most popular topics that highly discussed in the public and popularized by mass media are the different form so social deviance. Stories on this topic is heavily explored and promoted in broadcast and print forms of mass media.
Deviance is an especially hot topic in the mass media because it had an entertaining factor that is highly sellable to the public. Rule breaking is the first criteria of a deviance. If it does not conform to the realities of everyday life or it does not follow the dictates and restrictions of the society, then it is considered a material of social deviance.
Crimes and unacceptable practices of society are some form of deviant stories.
Many forms of mass media, especially on investigative journalism for print and broadcast, explore crime stories on different angles or perspectives in order to gain more audience and produce more materials that could be made into news. They use ample amount in exposing and investigating crimes and acts that are violations of everyday life. Stories of May-December affairs or same sex relationships are favored issues explored in many popular television shows.
These stories do not adhere to conformities of normal practices and are therefore social deviance. For example, owners can easily avoid or silence stories that expose unethical corporate behavior or hold corporations responsible for their actions. The issue of sponsorship adds to this problem.
The Role and Influence of Mass Media
Advertising dollars fund most media. Networks aim programming at the largest possible audience because the broader the appeal, the greater the potential purchasing audience and the easier selling air time to advertisers becomes. Thus, news organizations may shy away from negative stories about corporations especially parent corporations that finance large advertising campaigns in their newspaper or on their stations. Media watchers identify the same problem at the local level where city newspapers will not give new cars poor reviews or run stories on selling a home without an agent because the majority of their funding comes from auto and real estate advertising.
This influence also extends to programming. Critics of this theory counter these arguments by saying that local control of news media largely lies beyond the reach of large corporate offices elsewhere, and that the quality of news depends upon good journalists. They contend that those less powerful and not in control of media have often received full media coverage and subsequent support.
Predominantly conservative political issues have yet to gain prominent media attention, or have been opposed by the media. Advocates of this view point to the Strategic Arms Initiative of the s Reagan administration. The public failed to support it, and the program did not get funding or congressional support.
Culturalist theory The culturalist theory, developed in the s and s, combines the other two theories and claims that people interact with media to create their own meanings out of the images and messages they receive.