Vivienne Westwood: 'Malcolm McLaren made me think I was stupid' - Telegraph
Fashion designer Vivienne Westwood is one of Britain's great eccentrics, involvement with the Sex Pistol's manager Malcolm McLaren – they. Dame Vivienne Westwood has been raging pretty much all of her life (Justin Sutcliffe) keen on ever being romantically involved with Malcolm McLaren. General Knowledge Quiz: Can You Beat the Avg U.S. Score of 30?. Malcolm McLaren's son was outraged when he heard his father had left him out of Joe's relationship with his father was, according to Young, 'violently Cut out: Joe Corre with his mother Vivienne Westwood at the funeral of . Topix Offbeat We Bet You Can't Pass This 7th Grade Civics TestTopix Offbeat.Memories of McLaren and Westwood's clothes shop
However, the constant seduction that Vivienne has held with controversy may be part of what makes her brand so appealing and such an impeccable Great British Brand. After all, in the world of marketing and branding, one of the most important things a company can do, is find a way to stand out from the crowd. When it comes to differentiation strategiesVivienne Westwood is the queen of brand identity, acting as one of the few labels in the world to create a stir not just in the fashion industry, but in the country tabloids too.
Quintessentially British Brands: Vivienne Westwood, From Punk To Style To Symbol
Perhaps this is why the Vivienne Westwood brand has become a symbol for people who want to stand out and speak for something. The history of Vivienne Westwood Known across the world for her inspiring, innovative, and unforgettable designs, Vivienne Westwood is a true Quintessentially British Brand. In an effort to follow her passions, Vivienne moved to London, leaving behind a divorce, and a life as a primary school teacher.
During this time, the store stocked clothing for people who loved Rock music, along with vinyl records. Although the Vivienne Westwood brand eventually broke out of London and began to move across the globe, the identity of the style icon has remained firmly rooted in its geographical roots.
Indeed, Vivienne continued to use the same iconic British fabrics as she began showing her clothing in Paris, as the very first British designer to appear in France since Mary Quant. From style to symbol: The Vivienne Westwood brand constantly pays homage to its roots using British tweeds, wools, tartans, and linens to convey the heritage and vibrancy of British style. However, the brand identity of Vivienne Westwood will forever be steeped in rebellion too — something that we can see in every marketing stunt and outlandish design Westwood places into the eye of the public.
One of the elements of the Vivienne Westwood identity that has remained stable throughout the years is the iconic Orb logo, which emerged during the late s when Vivienne was first stepping out as a designer and icon in her own right.
Quintessentially British brands: Vivienne Westwood, from punk to style to symbol
This incredible element of visual branding was inspired by the royal iconography of Britain, and intended to represent the importance of the past, while the rings of Saturn signify the future. This could be why traditional clothing articles often act as a jumping point for most Westwood designs.
In fact, the brand has returned to the kilt numerous times, using the Scottish garment as a point of social commentary in the aim to focus the public on accepting men in skirts. For instance, the punk aesthetic championed throughout the 80s and 90s quickly transformed into a parody of the upper classes, as Westwood began to express her anti-establishment opinions through her designs.
As well as pushing her thoughts into her fashion, Westwood also used her brand identity to actively protest the government. After all, from the very beginning, Westwood used her designs as a way of shocking the public, and inspiring change.
The only thing that has really changed over the years then is the crusade that Vivienne has devoted her time and efforts to. In the past, the focus was more on the strains of the time — such as war and society. Today, society remains to be a common theme for Westwood, but the brand identity focuses more on a push for climate change.
Westwood has even begun to scale down the production in her clothing line, in an attempt to convince her fans to buy according to quality, rather than quantity.
Instead, Vivienne shows us aspiring companies just how important it is to find your edge within the marketplace. Everything from her website — brimming with shocking images and unique ideas, to her innovative fashion shows are undeniably different.
The truth is that the Vivienne Westwood brand has remained largely consistent over the years, as Westwood has always been an activist, involved with political concepts, and significant change.
Vivienne has always been consistent with using her cutting-edge decisions in fashion to highlight her own opinions. This goes to show how important it is to not only establish your brand identity but remain true to the ethics and values that you establish for yourself over the years.
Making sure that your voice, behaviour, and marketing campaigns align with your USPs as a brand is an essential part of ensuring consistency and developing brand loyalty. Westwood even made the decision to enhance her brand identity by working with other influential figures in her space.
For instance, the luxury retailer Yoox worked alongside the Vivienne Westwood brand to raise awareness for environmental change, while simultaneously promoting a range of eco-friendly fashion through a channel on its website.
Using brand identity for influence Over the years, Vivienne Westwood has become a master of presenceboth online and off. In fact, for many marketers, her brand is an insight into what can be accomplished when you use controversy in the right way.
As the ultimate face of British Fashion, Vivienne Westwood has used her personal brand, the runway, and the streets as a platform through which to voice her views on politics and continue to build affinity among her followers. In fact, you might argue that the outspoken nature of the Vivienne Westwood brand is what has turned the icon into such an unforgettable label over the years. Here are just some of the ways that the Vivienne Westwood brand has used marketing to highlight its identity, and spread brand recognition over the years: Perhaps what other brands can learn from this, is the fact that when you stand up against something important, people take notice.
The results of the campaign just go to show how useful it can be to use other publications to get your voice heard as a rising or even an established brand. Networking with other people in your industry, or communicating with brands from areas that you want to get involved with, could be a powerful way to expand your authority in the marketplace. The Vivienne Westwood brand is a perfect example of how effective it can be to link your campaigns to bigger social and economic issues.
So she told everyone she was his girlfriend. He was in his own head and never talked to anybody. Everybody thought that boy was a pain in the a But you know I like a bit of a rebel. My children have got mixes of me in them, but of course each child is an alien. They are nothing to do with you, they are not your possessions. They are who they are. Wonderful things to look at. And my mother always read to us. That was important, it was how I could discover art. Dora gave her everything she had and was constantly telling her she was proud of her, up until the day she died in I needed to know more of the world.
People grow out of their relationships. He was very charismatic. I think of him with great affection, but I grew out of him. Did she stay friends with Malcolm? Malcolm was so bad to me. I would never have told any of these things when he was alive. He was very jealous of me. He really wanted success. And that was his downfall, because he never really found out about anything, he just invented everything.
He had a good mind, though, and I liked the way he put things together.
He used to drive me mad. He used to be provocative and selfish and spiteful. He would try to undermine your confidence and say something that would make you feel bad.